Merchant onboarding and operations
The Merchant Center manages your store, products and orders. A user account must receive a merchant invitation, submit an application and pass review before gaining access to merchant operations.
Prepare your store information
| Field | Guidance |
|---|---|
| Store name | Required; use the name customers should see |
| Business scope | Required; describe the products or services you sell |
| Logo URL | Optional; use an accessible image address |
| Short description and introduction | Explain product use, delivery and support |
| Website and public contact | Optional; provide details you are willing to publish |
Store information is used publicly. Do not put internal administration URLs, payment keys or private credentials in these fields.
Application and review
- After receiving an invitation, open Merchant Application from the user menu.
- Complete your store information and submit.
- Track review progress on the application page. Pending applicants cannot operate products.
- If rejected, read the reason, revise and resubmit.
- Once approved and active, manage your store through the Merchant Center.
Application history and current merchant status are separate. A previously approved merchant can be disabled, so a historical approval does not establish current operating access.
Updating an approved store profile
Changes to the store name, business scope, website URL or logo URL require another platform review. Removing a website or logo also requires review. Short descriptions, introductions and public contact details can be saved directly.
- Application and review history in the Merchant Center shows the previous and proposed values, review status and platform feedback.
- The existing approved information remains public during review. Operating access stays unchanged. Identity fields cannot be changed again until review finishes; other details remain editable.
- Approval applies the proposed identity information. Rejection keeps the existing information, and you may revise and resubmit.
- Profile review is separate from merchant activation. Approving a profile change does not reactivate a disabled merchant.
Start operating
- Check your public store information.
- Configure products, including prices, supply mode, purchase requirements and payment channels. Local codes can also be created from the Inventory Center.
- Read Payment and settlement to distinguish buyer charges from merchant revenue.
- Check the product, ordering flow and delivery instructions from a buyerβs perspective.
- Use Merchant orders and reconciliation to match orders with wallet credits.
A custom application that reads products or places orders for users also needs a separate developer application. Merchant approval does not automatically create an OAuth client.
Current availability
Store profiles, product management, independent card-code inventory, merchant orders and settlement through platform channels are available. The Inventory Center requires an approved and active merchant. Merchant-owned Stripe requires configured fees, a signed Webhook and fee funding; see Payment and settlement. External business orders can use General merchant collection. A wallet balance does not imply withdrawals, bank payouts or self-service refunds are available.